Guide — Solar & Roofing
How Much Do New-Business Solar & Roofing Leads Cost?
Last updated · 2026-09-05 · By Shayne Beavan
Snare.biz's business-formation data starts at $197/month for one exclusive ZIP (roughly 50 filings/month) — a materially lower per-record cost than the $50-$350 typically paid for a single exclusive project lead, though it's a volume feed of new entities, not a pre-qualified, ready-to-buy project lead.
Business-formation leads from Snare.biz cost $197/month for TRAP (1 exclusive ZIP, ~50 filings/month), $597/month for SNARE (5 ZIPs, real-time API), or $1,997/month for HUNT (statewide) — a flat monthly fee, versus $50-$350 typically paid per individual exclusive project lead from a dedicated solar/roofing lead vendor.
Comparing a volume feed to a project lead — apples to oranges, on purpose
A $50-$350 exclusive project lead is typically a homeowner or business already showing intent to buy a specific roofing or solar project. Snare's formation data is a volume feed of newly registered entities, useful for widening the top of a funnel toward new commercial construction, property-management companies, and investor-formed LLCs — not a replacement for a qualified, ready-to-buy project lead. At roughly 50 filings/month for $197, the per-record cost is far lower, which is the point: it's a different stage of the funnel.
FAQ
Should I cancel my existing exclusive-lead vendor and switch to this?
No — Snare is designed to run alongside a homeowner-intent lead vendor, not replace it. It's strongest for new commercial entities and investor-formed property LLCs, a different segment than most homeowner-focused lead products.
Is there a cheaper way to test formation data before committing to a full ZIP?
TRAP at $197/month with no annual contract is the entry point — cancel anytime if it doesn't add value alongside your existing lead sources.
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