Guide — Merchant Services / ISOs
How Much Do New-Business Merchant Services Leads Cost?
Last updated · 2026-09-05 · By Shayne Beavan
Exclusive new-business merchant-services leads from Snare.biz start at $197/month for one ZIP code (roughly 50 fresh filings a month), scaling to $597/month for five ZIPs with real-time API access — priced by territory and month, not per lead, against a single closed account that can return $5,000+ in signing revenue plus residuals.
New-business merchant services leads cost $197/month for TRAP (1 exclusive ZIP), $597/month for SNARE (5 ZIPs, real-time API, full enrichment), or $1,997/month for HUNT (statewide, unlimited API, white-label) — a flat monthly territory fee, not a per-lead charge.
Why one closed account changes the math
A single closed merchant account can be worth $5,000 upfront plus residual income for the life of the processing relationship. At the TRAP tier's roughly 50 filings/month baseline, $197/month works out to under $4 per filing — a rounding error against the value of even one converted account, before residuals are counted at all.
SNARE adds four more ZIPs and a real-time API and webhook feed for teams running a higher-volume outbound motion across a territory rather than a single rep working one ZIP by hand.
FAQ
Is there a cheaper way to test this before committing to a ZIP?
Every tier is month-to-month with no annual contract, so claiming a single ZIP at $197/month is the natural way to test the channel before expanding to SNARE's five ZIPs or HUNT's statewide coverage.
Does the price change based on how many new businesses are in my ZIP?
No — the monthly price is fixed per tier regardless of how many filings occur in your ZIP that month. Filing density is a reason to choose a ZIP carefully when you claim it, not a variable in the pricing itself.
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